What's Next

Now that 2019 has arrived, I’d like to take the time to clarify a few things about myself and my work. I often meet people who ask me about Bumble and bumble and Hairstory, assuming I still work for the companies I founded. It recently occurred to me that because I’ve been quite private about what I’m currently working on, people had no reason to believe I had even left Bb., or more recently Hairstory. I would like to set the record straight. Both of these brands are in my past. Hairstory was a fabulous concept and a lot of fun, but the knowledge that I had something bigger to achieve kept me from staying. I had an idea, an idea that I’ve had for many years, but wasn’t ready to pursue.


At Hairstory, this idea grew, becoming more powerful as time went on. I viewed it as what I had always wanted to do, what I needed to do before I died. My last hurrah. Unfortunately, Hairstory couldn’t facilitate this idea. It came close, but in the end this idea I had won, and we parted as friends. I wish them all the best, and hope they’re successful, which I know they are. But I wanted to clarify, once and for all, that I am no longer a member of the Hairstory team.  

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Much of my work with both Purely Perfect and Hairstory was built around finding a way to cleanse the hair without stripping it of what it needs to look amazing. I still believe that non-detergent hair cleansing is the most important concept to hit the hair industry in decades, maybe ever. It has become a crucial part of my work and is now the foundation of my current venture. To summarize this concept, 95% of shampoos are made with the kind of detergent you’d wash your car with. Years and years of putting what is essentially napalm on your hair on a daily basis takes a massive toll, and by the time you’re in your 60’s, your hair is lifeless and dull. I am certain that the cause of shitty hair is shampoo, and I am determined to create a viable, lasting alternative that really works. The key is to figure out how to make detergent-free shampoo options that work for everyone, and that is exactly what we want to achieve.


That being said, I’m not quite ready to talk about what I’ve been working on in detail. All I can say, in the most objective way possible, is that it’s something that is absolutely necessary, and that its time has come. I will be sharing more details as we get closer to launching this new idea. Until then, I hope this blog will compensate for the more private time I’ve taken over the past few years to regroup and really start working towards my last hurrah. We are going to give the beauty industry a wakeup call, and I can’t wait for you all to experience it. Until then, I hope you’ll enjoy hearing from me a bit more in the form of this blog.